Raio X Creator
Client
Personal Project
Year
2025 – Present
Services
Product Design
UX Research
AI
Frontend
Context & Challenge
Content creators face two recurring pain points: creative paralysis (not knowing what to post) and the algorithm black box (not understanding why posts flop). Raio X Creator was built to pull simple decisions out of complex data: a daily actionable plan.
The product analyzes content, performance, and audience to deliver diagnostics that separate content problems from algorithm problems.
My Role
Founding designer on a team of 4. Responsible for the entire product experience: user research, interface design, scoring system architecture, and frontend implementation with Next.js + Tailwind CSS.
Process
We started with research: interviews with creators and analysis of 220 profiles and 6,800+ posts through a strategic data partnership. I identified behavioral patterns and real pain points that shaped the entire product direction.
We developed a hybrid scorecard combining quantitative metrics (attention, interaction rates) with qualitative AI analysis (hook strength, content density, Instagram SEO).
I prototyped and iterated in 2-week sprints, validating hypotheses with real users before moving to implementation.
Key Decisions
Clear value proposition
"Find out if your flop was the Algorithm's fault or your Content's". Positions the product uniquely in a crowded analytics market.
Hybrid scoring system
combining quantitative data with qualitative AI analysis, instead of building yet another metrics dashboard. This gives creators context, not just numbers.
AI-powered comment analysis
extracting audience sentiment and behavioral insights from comments, signals creators can't process manually at scale.
Careful diagnostic language
avoiding offensive labels or absolute certainties in feedback. Creators are emotionally invested in their content. The product needs to be honest without being harsh.
Design System built for builders
a documented design system with tokens, components, and code examples, built so any developer on the team can implement consistent interfaces using Claude Code, without depending on a designer for every screen.
Results
Product in launch phase with paying active users
220+ creator profiles and 6,800+ posts analyzed through strategic data partnership
Hybrid scoring system combining 6+ quantitative and qualitative criteria
Design system enabling autonomous UI implementation by builders
Organic acquisition pipeline via Instagram in progress